Kara Goucher Makes a Skechy Decision


After signing an apparel deal with Oiselle a couple of months back, Kara Goucher has now signed a shoe deal with Skechers.

Goucher has an impressive running resume:

– 3rd place in the NYC Marathon in 2008
– 9th and 10th place finishes at the Beijing Olympics
– 5th place at the 2011 Boston Marathon
– 3rd place at the U.S. Olympic Trials Marathon
– 11th place finish at the London Olympics
– 6th place at the 2013 Boston Marathon

I’m curious what Skechers expects to get from Goucher. Is the company looking for a familiar face and a well-liked runner? It definitely gets that. Is it looking for her to qualify for another Olympics? It might get that. Is it looking for her career to undergo a renaissance like Meb’s? Again, only time will tell.

Skechers has stated that a signature Goucher shoe line – like the GOMeb – is not currently planned. However, I do expect it at some point.

As a courtesy to Kara and Skechers, I’ve come up with a few potential names for her shoes:

GoFly – this is a fitting name, as it aptly incorporates both of her main sponsors. Unfortunately, it also sounds like a Nike design.

GoGoGoucher – okay, it’s a little Inspector Gadgety – but not bad, right?

GoRunKG – this is my favorite. Not all letters work together but K & G do – I think it’s worth a try!

On a related note, I can’t wait any longer. I will be reviewing a couple of pairs of Skechers on the blog next week. If they’re good enough for Meb and Kara, maybe they’re good enough for me (or you). You never know.


Would you try a pair of Skechers? Why or why not?

Some current women’s shoes by Skechers:

Some current men’s shoes by Skechers:

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18 Responses to Kara Goucher Makes a Skechy Decision

  1. leerunsdistances says:

    What!?!?!?!?! I remember this rumor swirling around about a year to a year and a half ago and now it’s come full circle. Well, score one for Skechers. I would go with GoRunKG for the name. I might even actually buy that haha! And as far as trying a pair of Skechers … I’m the wrong one to ask right now. I try parting ways with Brooks for Nike after 3+ years with Brooks and now I’ve this annoying left foot thingy going on. I think I’m going to be joined at the hip with Brooks for the long haul … Run Happy!!!

  2. Andrea says:

    I have never thought of Skecher’s as having high quality running shoes, but maybe that has changed. They obviously want to be taken seriously based on who they are selecting to represent their brand. I’m looking forward to hearing what you think in your review.

  3. I can’t wait to hear your review of Sketchers! I’ve never worn them and can only picture the Shape Ups but with Kara and Meb, I suspect they may become more popular among runners.

  4. irenejean says:

    I look forward to hearing what you think about Skechers! I always thought they were sketchy, but I am reconsidering that now. I love my road and trail shoes, so I’m not really considering switching.

  5. Jennifer says:

    I look forward to reading your review. I totally had no idea Skechers made a reputable running shoe! I associate them only with those weird Shape Up shoes, so I guess I need to do a little more window shopping…

  6. Honestly, I typically am not a sketchers queen however, I won a pr at my first half this year for being second female overall so when they come in I will give them a go… I’m going to alternate them with my new kicks that I get for mothers day and see how it goes…. I mean if Meb and Kara wear them, they must be awesome. right? lol lets hope so!

  7. emmelineruns says:

    Since I actually do use them in rotation with my Brooks, of course I would try them 😉 I love that Kara signed with them, maybe now people will think I’m less insane for using them! It admittedly wouldn’t have been my first choice, but I was having the strangest foot problem and someone else with the same issue recommended them and I could literally immediately run pain free in them so they were winners for me.

  8. I’ve tried sketchers in running but they don’t provide enough support for my personal needs.

    The GoGogoGoucher is the best name ever. I hope they do.

  9. If they are comfortable and give me the correct support, heck yeah I would try Skechers

  10. LOL I love your names for her shoe lines. I would try any shoe that works for my foot, I’m not brand biased!

  11. supereli23 says:

    I am guessing they want a female figure to rep the company too. I have never tried them but the GoRun seems to always get decent shoe reviews on RunnersWorld. I just don’t experiment much with my shoe rotation, not that brave.

  12. runwright says:

    So I’m a big MEB fan but thats not enough for me to buy Skechers. Years ago, I had Skechers casual walking shoes but I’m just not sold on their technology for running shoes. I tried them at a race expo few weeks ago and they were comfortable but not sure if they offer option for overpronators like me. I’ll look your review

  13. I’ve never tried Skechers because I’ve never had a reason to stray from the brands I currently use, but I’ve noticed they’ve been drumming up more popularity recently and would be willing to try them.

  14. Shawna says:

    hmmm, i def don’t think of Sketchers as running sneakers…not gonna hate on them yet, in case they make some decent options, but i stick to New Balances. tried and true.

  15. vttrailgirl says:

    Check out What Is Ultra’s Tumblr page…they have a funny GIF considering Skechers.

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